Despite her youthful ambition to land a Fulbright Grant and ‘save the world’, she finally (and begrudgingly) had to admit she had a gift and passion for textiles and, in the end, she became an artisan of fine garments for women who share her vision of a better world. Maybe it was because she couldn’t stand seeing her for-a-cause friends suffer bad aesthetics. Maybe it was a rebellious act against the industry.
Whatever the reason, for nearly two decades she has devoted herself to textiles arts; wrestling with the subject throughout the US, Europe and India. She finally got the courage (or the push) to open her doors to other women who are also seeking to do good, feel good and look beautiful.
This all feels like a minor miracle considering Kusuma ‘retired’ from the industry in 2009 after learning how her decisions as a textile designer were contributing to the deep toxicity and suffering for humans, animals and planet. Though she tried to ‘green’ the luxury home-goods brand under her charge, she eventually became disgusted and disheartened, leaving her position to pursue a feel-good ‘career’ in yoga. She became hyper sensitive about textile purchases in her own life, struggled with not buying anything at all, and in a moment of desperate reality admitted she doesn’t want to go nudist, or even braless, and neither does she want to wear an ugly brown sack for the rest of her days. After a decade of searching far and wide for a better way, she now feels ready and excited to help benevolent women wear and discover beautiful and elegant clothes in line with their values.